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Entrepreneur's Guide to Jump Start Your Brand Online
INTRODUCTION
Introduction What to Expect in this course (1:18)
Course Time Management
Module One: Mindset
Mindset
Intention (1:41)
Discipline (1:13)
90 Day Goals
Module Two: Clarify Your Message
Lesson 1: Brand Media Guide (1:03)
Lesson 2 Mission (1:02)
Lessson 3 One liner * Most important (0:32)
Lesson 4 Differentiating Factor (2:11)
Lesson 5 Write 3-5 Talking Points (2:07)
Lesson 7 Experience and Qualification of Your Expertise (0:50)
Lesson 8 What's Your Story (1:56)
Lesson 9 Testimonials (3:05)
Module three: Monetize Your Message
Module 2 Introduction
Lesson 1: Monetization Options (15:05)
Option 1: Service
Option 2: Signature offer
Option 3: Affiliate
Option 4: Digital Products
Option 5: Products
Option 6: Print on demand
Option 7: Summits/Events
Option 8: Membership
Option 9: Sponsorship
Option 10: Ads on Your Webiste
Lesson 4 Profit/loss statement
BONUS: Sales
TECH TOOLS: Helpful tools to create your offers
Module four Lead Generation Landing Page Email
Module 8 Introduction (8:20)
Lesson 1 Create your offer
Lesson 2 Opt-in Form
Lesson 3 Landing page
Lesson 4 Opt-in Offer "copy"
BONUS Create a paid CHALLENGE as an opt-in
Module five: Create a Content Strategy
BONUS Content Strategy - "CLIFF NOTES" SUMMARY
Introduction to the *7 P's" of Content
Platforms
Platform list: Searchable and Social
Pillars
Process
Plan: Searchable long form content
Plan: Social Media short form content
Production
rePurpose
Post
Content Template
Seach Engine Optimization (SEO)
Analytics - Measure Your Content Strategy
Target Audience
BONUS: A few ways to establish your expertise
Expert Statements / Video Opinions
Product-based Demonstration
Create a Show
Teach your process
Create a Signature Talk
Your Working - Your Expertise in Motion
BONUS: Video tips
Practice speaking your expertise (2:04)
Production like a Pro (6:21)
Media Tips (4:55)
Instagram REELS - Coming soon!!
Speaking in the Media and Makeup Tips with Guest Expert Ann Abernethy
Distribution: Social Media
Social Media Set up
Repurpose Content
Guest Expert Walker McKay - Accelerate Your Brand on Social Media
Guest expert Jillian Livingston - Use Social Media to Drive Traffic
Module Six: Distribution
Introduction: Create Your Own PR
Connect
Guest Appearance
Ads
Teach online with
Connect
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