Module One: Mindset
Module Two: Clarify Your Message
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Lesson 1: Brand Media Guide (1:03)
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Lesson 2 Mission (1:02)
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Lessson 3 One liner * Most important (0:32)
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Lesson 4 Differentiating Factor (2:11)
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Lesson 5 Write 3-5 Talking Points (2:07)
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Lesson 7 Experience and Qualification of Your Expertise (0:50)
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Lesson 8 What's Your Story (1:56)
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Lesson 9 Testimonials (3:05)
Module three: Monetize Your Message
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Module 2 Introduction
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Lesson 1: Monetization Options (15:05)
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Option 1: Service
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Option 2: Signature offer
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Option 3: Affiliate
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Option 4: Digital Products
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Option 5: Products
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Option 6: Print on demand
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Option 7: Summits/Events
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Option 8: Membership
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Option 9: Sponsorship
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Option 10: Ads on Your Webiste
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Lesson 4 Profit/loss statement
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BONUS: Sales
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TECH TOOLS: Helpful tools to create your offers
Module four Lead Generation Landing Page Email
Module five: Create a Content Strategy
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BONUS Content Strategy - "CLIFF NOTES" SUMMARY
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Introduction to the *7 P's" of Content
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Platforms
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Platform list: Searchable and Social
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Pillars
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Process
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Plan: Searchable long form content
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Plan: Social Media short form content
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Production
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rePurpose
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Post
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Content Template
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Seach Engine Optimization (SEO)
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Analytics - Measure Your Content Strategy
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Target Audience
BONUS: A few ways to establish your expertise
BONUS: Video tips
Distribution: Social Media
Module Six: Distribution
