This course walks you step-by-step through the Brandmaker Method, a 4-step process to establish your expertise and make money online. You will learn how to Plan, Monetize, Create, Distribute your message.
Buying this course will save you HOURS of time trying to figure out how to set up your online presence. It will walk you step-by-step through the process of planning your brand message, knowing how you will make money, creating content to support your plan and distributing your message to make an impact.
Course Curriculum
- Lesson 1: Brand Media Guide (1:03)
- Lesson 2 Mission (1:02)
- Lessson 3 One liner * Most important (0:32)
- Lesson 4 Differentiating Factor (2:11)
- Lesson 5 Write 3-5 Talking Points (2:07)
- Lesson 7 Experience and Qualification of Your Expertise (0:50)
- Lesson 8 What's Your Story (1:56)
- Lesson 9 Testimonials (3:05)
- Module 2 Introduction
- Lesson 1: Monetization Options (15:05)
- Option 1: Service
- Option 2: Signature offer
- Option 3: Affiliate
- Option 4: Digital Products
- Option 5: Products
- Option 6: Print on demand
- Option 7: Summits/Events
- Option 8: Membership
- Option 9: Sponsorship
- Option 10: Ads on Your Webiste
- Lesson 4 Profit/loss statement
- BONUS: Sales
- TECH TOOLS: Helpful tools to create your offers
- BONUS Content Strategy - "CLIFF NOTES" SUMMARY
- Introduction to the *7 P's" of Content
- Platforms
- Platform list: Searchable and Social
- Pillars
- Process
- Plan: Searchable long form content
- Plan: Social Media short form content
- Production
- rePurpose
- Post
- Content Template
- Seach Engine Optimization (SEO)
- Analytics - Measure Your Content Strategy
- Target Audience
Hi, I’m Cathy, producer, speaker, and founder of Brandmaker Media and the Healthy Life Project. For the past 2 decades, I've used media, entertainment and sales to launch products, experts and businesses with huge success. In wearing many hats as a Producer on an Emmy-nominated TV show to selling over $80 million in sales, to producing over 1000 client videos, creating YouTube channels, social media, SEO, websites and more, I give you a unique 360 approach to building your brand online.
Know your brand. Clarify your message.
You will complete your very own "Brand Media Book" to use as a guide as a foundation for your brand messaging. It is the foundation that you will use throughout this course.
How do you make money? What is your offer?
Select one or several monetization options to monetize your expertise. Includes setting up offers, contracts and a way to do monetary transactions to do business.
Media training, Pre-production, film and edit your videos.
Stand out in the media as you share your message, learn ways to look and sound more professional. Make a content plan. Establish your expertise and create organic traffic
Social media, YouTube and traditional media
Now that you've created content to share your message, how will you distribute your message? Distributing your message in a strategic way can help you reach a broader audience quicker. Learn tips and tricks for distributing your content, including Search Engine Optimization to be found in search.